Why Brand Building is important for Mobile App?
Mobile app branding has been neglected mostly because most of the app developers do not understand that creating a brand is very important to the success of a mobile app. Branding gives human importance, and values to the mobile app. When you brand your mobile app it gives the users to see your mobile app icon and name in the herds of mobile apps. The branding basically becomes the face of the mobile app which exists in the user’s personal space and is always with them through their mobile devices.
Mobile app branding plays an important role in the outlook of an app because it is the source of traffic on your mobile app the more you work on your mobile app branding, the more traffic you will receive. Consistent app branding results in developing the relationship between the brand and customers. 8Technologist have created several mobile apps for various business industries and keep the branding part very important. Because the importance of mobile app branding is increasing day by day as competition in the mobile app development is also getting very tough. The following are some of the important factors of Mobile App Branding explained.
Mobile App UI/UX
Whenever you are building your mobile app just remember your branding. Follow the colors, illustrations, images, logos, guidelines, design, text, and fonts of the brand while creating the mobile app. Always make sure that the mobile app’s UI/UX is unique and attractive, as it is very important to understand your audience. Keep it in mind that you are designing an app for your customers. 8Technologist has developed a number of mobile apps for various users with the eye-catchy and creative user interface.
Mobile App Icon
In mobile app branding, the logo plays an important part. Going by the app branding guidelines, a logo is one of the leading branding elements. The logo becomes the representative of your brand. For mobile applications, it is essential to think about the correlation of the logo with app icons. App icons serve as an important brand sign to present an app on different platforms. The mobile app icon is the real identity of a brand. Brand your app with your logo to make it easily recognizable by users. 8Technologist has designed a number of mobile app icons and their logos for our potential customers.
Mobile App Performance
There are also some factors that affect the branding of the mobile apps like is your mobile app user friendly, is your mobile app fast, are the colors not too bright, is the mobile performance good, and much more. These all are the important factors of mobile app branding and it must not be ignored.
When it comes to branding a mobile app, people ignore it or assume that since there is a mobile app, people will download and use the app automatically. It is now impossible to get the attention of mobile app users because right now there are more than 5 million mobile apps in the store and the competition is increasing day by day.
A mobile app without branding is nothing. You have to show the users to trust in your mobile app, most people are attracted to brands because they are trustworthy and cannot be ignored. According to a Statista report, there were 2.8 million available apps at Google Play and 2.2 million apps available in the Apple’s App Store, the two leading mobile app stores in the world, and the numbers are rapidly increasing. So, not only mobile apps should have high-quality performance but also build up strong brands to stand out.
Social Media Marketing
To create awareness of your mobile app, branding is now a necessary part. Building mobile brand awareness can offer a 15% increase in sales conversion. You have to show the people that your mobile app is trustworthy by creating a unique and attractive brand. Today there are multiple ways to attract the customer to your mobile app by using different social media networks like Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc. You can use all the social media sites to boost up your mobile app brand awareness. You can even write a blog for your mobile app so that the users can know who you really are, just like 8Technologist post their blogs on their website. By following the social media strategies you can boost up your branding. Boosting brand awareness through social media is now very important for mobile apps.
Know Your Audience
If you want your mobile app to create an impact in the digital marketing world then branding is the most important thing. To capture the audience's attention your brand needs to be visible inside Android and iOS Apps. Over 90% of mobile users spend most time searching for unique and attractive mobile apps the only things that attract them are branded mobile apps. Once your mobile apps start getting traffic and downloads, your mobile app will automatically gain loyal customers. Your mobile app will always be recognized by your loyal customer because of your branding. Always make sure that your mobile app is easily visible to the users on the app store so that they can download it.
According to the recent report the average person spends more than 3 hours a day on his/her mobile device so there is a probability that your mobile app might be downloaded if you start creating a brand for your mobile app. Branding your mobile app makes more sense at a time when there are over 5 million apps in the app stores and everyone wants to stand out. Branding is the only way to promote your mobile app.
Conclusion
At media and marketing the mobile app branding always plays an important role, a mobile app that is made without branding cannot make it in the digital marketing world, it is now necessary for every mobile app to build its own brand and get recognized.
While developing a mobile app, branding is now the most essential thing and it cannot be neglected. With the latest technologies and freshness 8Technologist, a mobile application development company provides the best developed mobile apps with outstanding branding. Therefore if you are planning to develop a mobile app then 8Technologist is one of the best choices.